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Win the Customer, Not the Argument
Don Gallegos
[PDF.sz78] Win the Customer, Not the Argument
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| #522500 in Books | Raphel Marketing | 2005-09-10 | Original language:English | PDF # 1 | 8.25 x.30 x5.25l,.35 | File type: PDF | 144 pages | ||0 of 0 people found the following review helpful.| Even though I garnered much useful information from this book|By Agnes Kerley|Even though I garnered much useful information from this book, Mr. Gallegos lost me when he advised employees to help a "bad boss" succeed so that he/she will be promoted, and thus out of the way. Forgive me if I'm wrong, but isn't this an example of the Peter Principle? Why would he advocate the pr|About the Author|Don Gallegos spent most of his career in the supermarket industry, rising from a buyer to become president of King Soopers Supermarket, a chain of 70 stores and 15,000 employees, which is part of the Kroger Corporation. Don s view is that the mo
Don Gallegos is on a crusade to to wipe out poor customer services. Businesses do not understand that even though the customer is not always right, wrong customers spend money. This entertaining book shows why businesses should throw away the policy manners and give customers the benefit of the doubt. Don't punish 99% of your customers for the crimes of a small minority. This book shows how putting customer service first encourages tremendous loyalty (and larger profits)...
You can specify the type of files you want, for your device.Win the Customer, Not the Argument | Don Gallegos.Not only was the story interesting, engaging and relatable, it also teaches lessons.
