[PDF.97fg] Understanding Consumers of Food Products (Woodhead Publishing Series in Food Science, Technology and Nutrition)

Understanding Consumers of Food Products (Woodhead Publishing Series in Food Science, Technology and Nutrition)

[PDF.xc46] Understanding Consumers of Food Products (Woodhead Publishing Series in Food Science, Technology and Nutrition)

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 | #11633898 in Books |  2007-01-05 | Original language:English | PDF # 1 |  9.41 x1.91 x6.45l,2.55 | File type: PDF | 696 pages

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||About the Author|Professor Lynn Frewer works at the Marketing and Consumer Behaviour Group of the highly regarded Wageningen University, The Netherlands, where Hans van Trijp holds the Chair of Marketing and Consumer Behaviour.

Hans van Trij

In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Food consumer behaviour is the result of various factors, including the motivations of different consumers, the attributes of specific foods, and the environment in which food choices occur. Recognising diversity between individual consumers, different stages of lif...

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