[PDF.95bj] The Handbook of Organic and Fair Trade Food Marketing

The Handbook of Organic and Fair Trade Food Marketing

[PDF.pg93] The Handbook of Organic and Fair Trade Food Marketing

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 | #5352453 in Books |  Wiley-Blackwell |  2008-06-16 | Original language:English | PDF # 1 |  9.90 x.86 x7.00l,1.82 | File type: PDF | 312 pages

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|| |"This book makes an excellent contribution to the organic movement by providing a detailed analysis fo the market for, and the marketing of, organic products. As such it assists in filling in the void that exists between narrowly focused academic publications,

The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practic...

You can specify the type of files you want, for your gadget.The Handbook of Organic and Fair Trade Food Marketing   |  From Brand: Wiley-Blackwell. I really enjoyed this book and have already told so many people about it!

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