[PDF.02zj] Marketing Activity of Hungarian SMEs Working in the Food Industry: Focusing on the dairy and meat processing industries

Marketing Activity of Hungarian SMEs Working in the Food Industry: Focusing on the dairy and meat processing industries

[PDF.gb77] Marketing Activity of Hungarian SMEs Working in the Food Industry: Focusing on the dairy and meat processing industries

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 |  2012-07-27 | Original language:English | PDF # 1 |  8.66 x.54 x5.91l,.77 | File type: PDF | 236 pages

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||About the Author|Dr. Zsolt Polereczki works at Kaposvár University, Faculty of Economic Sciences, Department of Marketing and Trade. His research fields are the marketing characteristics of the SMEs working in the food industry and the food-related consum

The importance of the small- and medium-sized enterprises (SMEs) is undisputable both inside and outside the EU. Two in three employees are employed by these enterprises and they produce almost half of the GDP in Hungary. The research aimed to map the marketing characteristics of the SMEs in a branch that has no significant past in this field, with special regard to the dairy and meat processing industries which are the most significant ones in the Hungarian food secto...

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