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Food Quality and Consumer Value: Delivering Food that Satisfies

Monika J.A. Schröder




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 | #12204859 in Books |  2003-03-02 | Original language:English | PDF # 1 |  6.14 x.81 x9.21l,1.48 | File type: PDF | 330 pages

|| ||From the reviews: | |"This book might lead to a better understanding of what is important about foods and of what motivates food choice. The book is of special interest for those who have been frustrated with the polarity of the debate about what is good and

Consumer markets for foods and beverages in developed countries are well supplied and highly fragmented. Yet, the question being asked is how close retailers actually come to fulfilling their customers' requirements. The concept of consumer value is one of the main pillars underpinning the theory of market differentiation. This book takes an interdisciplinary approach to the analysis of satisfaction in relation to the consumption of food, with both food science and consu...

You can specify the type of files you want, for your gadget.Food Quality and Consumer Value: Delivering Food that Satisfies   |  Monika J.A. Schröder. I was recommended this book by a dear friend of mine.

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