[PDF.93iy] Contemporary Wine Marketing and Supply Chain Management: A Global Perspective

Contemporary Wine Marketing and Supply Chain Management: A Global Perspective

[PDF.oq81] Contemporary Wine Marketing and Supply Chain Management: A Global Perspective

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 | #1958926 in Books |  Susan L Golicic Paola Signori Daniel J Flint |  2015-12-03 | Original language:English | PDF # 1 |  8.73 x.83 x5.74l,1.00 | File type: PDF | 245 pages

 | Contemporary Wine Marketing and Supply Chain Management A Global Perspective

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|| |"This is a deep and long international research project with wineries and winemakers. Mother Nature linked all of us to try our utmost to produce every year the best wine possible. This book will let you enter into our terroir and discover why." ―Ludovic Fra

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed.

Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical...

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